Multimillion dollar sex.com up for grabs
July 2, 2010 - 9:47AM

The world's "most valuable" internet domain name, sex.com, went up for grabs on Thursday. It last sold for US$12million ($14million) in 2006, a German firm handling the sale said on Thursday.
"It happens very rarely that an Internet address of this calibre goes on sale," Cologne-based Sedo said. "(The) sale of sex.com offers the new owner a unique opportunity to became market leader."
Sedo, which said it is the world's biggest trading platform for domain names, is selling sex.com on behalf of US firm Escom after creditors filed for insolvency protection, a joint statement said.
Other domain names have also changed hands for huge sums in the past, with vodka.com selling for US$3million ($3.5million). kredit.de for 892,500 euros ($1.3 million) and poker.org for US$1 million ($1.1 million), Sedo said.
"Owners of domains like this have a clear competitive advantage. Visitors land automatically on the websites of the owners just by entering what they are looking for. The listing in search machines is also improved," it added.
AFP
Link here:
http://www.smh.com.au/technology ... -20100702-zrk4.html

Wicked. Certainly a prime domain. I wander what plans the owners have for it, whether they make their own porn company, videos, images or just directs links.

The domain doesnt get many hits now but it will certainly pop up in search engines more often because of this valuable keyword, sex.

wow.. had no idea that a domain names are wroth so much..
i should of invested in this years ago..

I think that this domain going on sale again illustrates that these are highly overvalued. A company does not need a common word to succeed on the net.  Just from the top of my head, I cannot recall one large and successful site whose domain indicates what te site is about. eBay, amazon, facebook, twitter, are much more memorable than if they decided to go by auction.com, books.com, or wasteoftime.com

Domain is useless unless there is compelling reason for a user to visit a site.

not too late. tons of idiots out there register names just to park it & do nothing until someone wants to pay top dollar for it