Originally posted by asia-play at 2-10-2009 00:35
Did you know that some Evisu jeans are produced in Macau and not in Japan!!!!
Evisu is really quite an interesting brand. it ain't exactly a high street mid-range label but it definitely does not
belong to the 'elite' clothing lines like Prada, Zegna etc. i visited its Savile Row boutique in London a couple
of times and yes, many of their products carried the "Made in Macao SAR" tag. now, i have a mate who swears
by their range and his wardrobe is chucked with the Evisu stuff. winter or summer, there will be an article of
clothing on him that is Evisu.
once, i asked him that since Evisu was his fashion staple brand, does he know where his clothes were
manufactured? he said of course he does and that 90% of his Evisu gear is made in macao. i replied that
technically speaking, "made in macao" could be intepreted as "made in china", would it then make a
difference if the tag read "made in china"? and he said quite quickly said yes! he felt that to spend
that kind of money on a shirt or pair of jeans, he would need to assure himself that the quality was
worth his money and he associated "made in china" with poor quality instantly.
he was willing to stop spending on his favourite clothes label purely based on the country where it
was manufactured. and i asked if the pricing was lower based on the fact that it was "made in china"
and he hesistated: "how much lower?"
guess there will always be a market for the "made in china" brand despite the misgivings of the
consumer.