Oh god, my eyes are still watering at the thought of someone zapping my a-hole with a laser!
Ok, I found this site (
http://www.drberenholz.com/laser_vaginal_enhancement.htm) that advertises the same service in the US. A short excerpt from the site:
Laser Vaginal Rejuvenation (LVR) is a one-hour outpatient surgical procedure designed to enhance sexual gratification. According to Master and Johnson, sexual gratification is directly related to the amount of frictional forces generated. We can accomplish this with LVR. LVR is the modification of a gynecological surgical procedure used for the treatment of stress urinary incontinence. Our laser techniques result in gentle precision procedures with controlled accuracy that ensures relatively bloodless surgery. Our pioneered techniques result in rapid healing and resumption of daily activities in a short period of time.
Laser Vaginal Rejuvenation® (LVR®) will effectively enhance vaginal muscle tone, strength, and control. It will also effectively decrease the internal and external vaginal diameters as well as build up and strengthen the perineal body (see figure below). In vaginal relaxation, the muscles are relaxed and have poor tone, strength, and control. The internal and external diameters increase. The muscles of the perineum are weak and poorly supported. Under these circumstances, the vagina is no longer at its optimum physiological state. As a result, the sensual side of sexual gratification is diminished. LVR was designed to enhance sexual gratification for women, who for whatever reason lack an overall optimum architectural integrity of the vagina
There is still nothing there that says how lasers are employed to achieve this though so the puzzle continues...