The weird thing is, as much as I would not be persuaded by seeing a WG get 10 smilies in a particular category, because just as Hunter says, it's just an ad, not to be believed, I do think I would be deterred from seeing a girl that only gets 4 smilies in a category, like the Suki @ 66 Parkes St does for service in your second link.
That might not make a whole lot of sense, but that's how it is for me.