FIFA cracks down on attractive women!

http://g.au.sports.yahoo.com/foo ... ve-women?urn=fbintl,248558

"FIFA weren't happy with it as 36 Dutch fans were escorted from Soccer City and accused of ambush marketing.
The women wore 'Dutchy' dresses which appeared recently in the Netherlands as part of a gift pack distributed with Bavaria beer."

So in the end, the girls have advertised the product internationally, rather than just at the ground. Good response, FIFA and thanks for bringing these lovelies to my attention!

Be sure to click on the photos tab in the link for some extra pics.

[ Last edited by  lister01 at 16-6-2010 09:51 ]

link doesnt work buddy...

here you go

http://g.au.sports.yahoo.com/foo ... ve-women?urn=fbintl,248558

damn comma is causing problem

click on this link

[ Last edited by  Yoneyama at 16-6-2010 20:09 ]

Thanks yoneyama. Damn commas!

Yes, I think FIFA was over reacted with that crazy crack down. These girls looked really nice in whatever they wear . They made the game more interesting, right?

Now they are taking them to court!

http://g.au.sports.yahoo.com/foo ... f09111f67090a0.html


* Women get bail, back in court on June 22

FIFA starts legal proceedings against beer company


Dutch officials say case disproportionate


(Adds new FIFA statement)

By Mike Collett

JOHANNESBURG, June 16 (Reuters) - A South African court released two Dutch women accused of an illegal promotional stunt by a brewer at a World Cup match on 10,000 rand ($1,319) bail each on Wednesday and postponed the case for a week.

"Their passports were confiscated and their case has been postponed to June 22," said police spokesman Colonel Vish Naidoo.

The two were are linked to a suspected "ambush marketing" stunt by brewer Bavaria at a World Cup tie.

"These women, who have been part of a larger group, are suspected to be involved in organised acts to conduct unlawful commercial activities during the Denmark/Netherlands match on Monday," South African police said in a statement.

The arrests came after FIFA questioned a group of 36 women who were watching the match in Johannesburg's Soccer City stadium in skimpy orange dresses.

The dresses promoting family-owned Dutch brewer Bavaria caught the eye of legal experts on the lookout for ambush marketing campaigns.

Soccer's ruling body FIFA said at least two "coordinators" were flown in from the Netherlands to recruit and train locals for the stadium stunt. It said they disguised them as Danish fans to get them into the match and then used a "decoy group" to distract stewards.

'NOT CORRECT'

Dutch officials said the arrest of the two women was "disproportionate".

"The Netherlands Minister of Foreign Affairs stated today that he thought that the arrests of the ladies were disproportionate and thinks that it's not correct that they might face jail time for wearing an orange dress to the football stadium," Dutch embassy spokesman Christophe Prommersberger told journalists outside the Johannesburg Magistrate court.

Anheuser Busch's Budweiser is the official beer for the tournament and FIFA fiercely protects its sponsors from brands which are not its partners

Wow, these woman may go to JAIL for THIS?!?!?! What kind of a law is that!!!

Actually, I reckon sometimes these marketing strategies work inversely in the sense that this offence will get people talking more and generate more publicity than without... I doubt we would know about these girls and this campaign from Bavaria if this was never an offence.