took all day to do it, but found a way to get music and movies onto iphone without using itunes, and have ipod player actually recognize the files..
jailbreak your phone using blackra1n, then use a free program called copytransmanager (free).
this way, you can upload stuff to your iphone from multiple computers without having to synch with a single itunes library..
this plus
www.video2mp3.net (a free program that converts youtube video to a audio mp3 file) means you can pretty much bypass the itunes store for a whole bunch of songs..