OK, I was just a trifle snide in my rating to zebra's post above. Frankly I was taken aback by the brazenness with which J was announcing K's rebirth -- hardly in keeping with the low-key comeback many here might have expected.
But you gotta hand it to her: the broad has balls. And she's proving to be the master businesswoman zebra has long told us she is. A rollout with a dozen ads in a row, each slightly different from the next, is classic marketing genius. You achieve two objectives simultaneously: (1) You make a splash, ensuring top of the mind positioning, by flooding the channel, and (2) You discover empirically which variations of the ad draw the most responses, so you can spend your ad dollar more efficiently in future.
Ave Gaudium!