Original Post
ecf	4-12-2013 13:40
	true, she can. However, if she does, there are some bros out there that wont be happy first of all.  And then she might lose some business.   What is her Price elasticity of demand??!  Supply is abundance, but lets say if she does increase her prices, and lose some business, but overall she earns more, then she might profit more.  But then she will risk her old loyal customers.. In a business, you try to keep the same price when business is good.  Think of Apple, they try to keep the same price for their Iphone every year! Because they know if they increase the price even though Demand is crazy, they will lose customers.   If you look at cigarettes in general, the price elasticity is very high, because no matter how high the government charges for cigarettes taxes are, people will still have to buy cigarettes, there is no other substitutes.

Username	Time	Credits	Reason
Macau81	22-3-2017 09:18	Acceptance +1	apple raises their iphone prices every year at least where im from. maybe it's exchange rate, but it's up.

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